I suppose there could be other hobbies one has in life, but for me, I am totally and completely the cereal monster. “
You can easily find me strolling down the cereal aisle at any local grocery store at all hours of the night or day; looking for what is new, fruity, and for sure; not so good or one’s health. Needless to say, that’s my Vice if you will. Not the healthy stuff either, the higher the fructose and more colorful the cereal box is, will definitely end up in my basket.
I was introduced to the 1705 Beard Company when a coworker of mine jokingly told me about this Beard Wrap device, I could use to avoid getting cereal and milk stuck in my beard. How embarrassing!
Try leading a budget meeting with a Fruit Loop lodged in your beard. Trust me, no one will take you seriously, I am certain of that.
So I have been putting on the Beard Wrap before I start mixing my Fruit Loops into my Frosted Flakes. It really works! Super simple to put on, and even easier to take off. Best part of it all, no one will ever detect that I am a 54 year old Cereal Connoissuer at work again.


