innovative men's grooming products
about us
/ 01
our story
1705 beard co.
Men are quite often defined in the negative connotative of roles and stereotypes of what they don’t do;
- Real men don’t cry
- Men don’t have feelings
- Men don’t wear pink
- Men don’t commit
- Men don’t communicate
- Men don’t need directions (well, we actually don’t)
Men don’t pamper themselves – because Real Men don’t care about how they look!
Au contraire!
There has been a pivotal shift in the Male pampering culture during the last decade, which has pushed passed the paradigm that Men only need a good bar of soap, deodorant, and shaving creams, to that of a new male Archetype, especially for bearded Men.
1705 Beard Company is a premium Beard Care company launched in 2018 offering beard care products that target men who are proudly growing and grooming their beards – as to assert their confidence, dominance, and sex appeal; while disavowing the ridiculous stereotypes of what defines a real Man.
1705 Beard Company creates premium level products for men to invest into themselves a more natural, sexy and rugged looking male, who is in fact very sensitive, yet not afraid to pamper himself with premium level beard grooming products that promotes that he is Clean. Not Shaven.
/ 02
our inspiration
why 1705?
Launched in 2018, the 1705 Beard Company has adopted its name from the historical accounting of the Beard Tax of 1705 instituted by a Tsar; Peter of Russia.
Known as Peter the Great, he established the beard tax to discourage bearded men from growing their beards, in order to embrace the Clean Shaven – Western European look. Peter the Great hoped for a fashionably beardless society for his country and military. In 1705, he passed legislation and declared that all men in Russia had to lose their beards or pay a penalty for wearing facial hair. He imposed the Beard Tax of 1705 for those that refused. In order to grow or keep one’s beard, a token was given to verify that they paid the price. Men wore a medallion showcasing that they had paid the Beard Tax or carried the Beard Tax Coin.
On the reverse side of the Coin was inscribed,
the beard is a superfluos burden.
In the spirit of the Beard Tax, we have adopted the 1705 Beard Company’s name, and countered the narrative, “the beard is a superfluous burden”, by offering premium level products for the Beard grooming experience and provide high quality care to their beard growth and maintenance.
Our goal is to encourage men to place more value in their daily beard maintenance routines with our laboratory tested and proven confection of all-natural minerals and ingredients that provide quality beard care products. Our products will help to boost self-confidence, attractiveness, and success; while partnering with the look of youthfulness, dominance, and independently secure; irrespective of the social accepted norms.
We reinforce a new paradigm for bearded men, you are Clean and Professional, just not Shaven; thus, incorporating our company’s mission statement, Clean. Not Shaven.
We beautify the rugged looking male, being in face, but perhaps very sensitive to their beard grooming and beard care practice for their overall appearance, with our enclosed beard care and mineral infused collection of balms, oils, shampoos, and our patented 1705 Beard Wrap.
1705 aloe beard wrap
grow with us
get exclusive perks when
you become a member
Become a Grow With Us member and receive a discount of 30-60% off retail pricing on our products.